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Brand Strategy: The Secret to Success

April 9, 2021
Branding is the most powerful marketing tool in the world. Brand identity is your company’s reputation. It’s not what you tell people about yourself; it’s what people tell one another about you.

The Secrets Behind Likes, Shares and Comments on Social Media

December 2, 2020
Social media are powerful communication tools for multiple diverse functions.

360 Marketing: Guidance and Tips

November 20, 2020
A 360 degree approach can be classified as a comprehensive and holistic approach regardless of topic.

How Does Covid-19 Affect Consumers’ Behavior?

October 30, 2020
We hear a lot on news channels and articles about how different types of businesses are affected from the pandemic and how they react.

How can you Adapt Creativity to the Ongoing Evolution of the Media?

October 20, 2020
It is becoming clearer that the ongoing digital evolution is powerful enough to impact creativity in business.

Making Daily Life More Vigorous

October 16, 2020
Many of us may enjoy relaxing for endless hours at times. However, we forget how this can also lead to inactivity when we have little control over our lazy side.

An Introduction to Media Monitoring

September 28, 2020
Can anyone live without being able to memorize information and make decisions based on them?

Enhancing Community Relations

September 11, 2020
When it comes to public relations (PR), broad publicity surely matters a lot.

Planning a Digital Event During Coronavirus

July 30, 2020
Coronavirus has undoubtedly brought a big change in our lives. Every single day people need to be careful and do everything they can to stop the spread.

In Marketing, a Good Design May Matter Even More than You Think

July 30, 2020
Sometimes, impressions can be more impactful than rational facts or deeper meanings.

6 Tips for Effective Crisis Management

July 17, 2020
Ups and downs in the business world are the norm. And, as unfortunate as it may be, those downs draw more attention than the ups. Any kind of attention could potentially be handled and sometimes through a crisis management plan an event could be turned into an opportunity.

A Strategy for Enhanced Media Relations

July 10, 2020
Creativity and hard work are two traits In communication that only lead half the way towards success when relations with media are not strong enough.

How to Use Social Media for a Political Campaign

June 25, 2020
It may not sound reasonable, but social media and politics can work together even though that the latter may seem like a much more serious process than the former. Of course, engaging people is basically what politics is about, even though the term engagement is relatively recent.

How to Choose Influencers

June 16, 2020
Influencers are communicators recruited by companies to advertise products to their fans and followers on their platforms.

The 5 Brand Personality Types

May 26, 2020
There are a few key ingredients that determine the way with which brands form their personalities.


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