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5 Effective tips for boosting your audience engagement

Date Created: 28/08/2019

Have you ever been to one of those superboring presentation events, in which the speakers just reading from their notecards or from the powerpoint slides? You haven’t listened a single word and you were just waiting for someone to wake you up!

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This exactly happens with your digital audience! You need to find a way to activate it and engage it with your content. Or better make your audience involve with your content. It’s not all about chasing numbers like growing lists, fans and followers. You have to consider more about the impact of your social media campaigns.

By improving audience engagement, you turn visitors into customers and an engaged user will return more often to your page and can bring other users to there. It will lead to the growth of your business.

For that reason, One Team has collected for you 5 quick and effective tips for boosting your audience engagement.

  • Use attractive content and design

You need to give the audience something different. The deeper and richer content you can offer your audience, the more likely they are to return to your site as a trusted source. Impress the audience by using attractive designs.

It is also important to provide digestible content. The content should be good, easy to read and understandable.

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  • Advertising

 The most common way to grow your audience engagement is to spend money on advertising. But you have to choose wisely the content that you will decide to boost.

Remember that you create ad campaigns to increase your followers on Facebook, Instagram, or Twitter, but you have to make them committed to your products. So, your content will have to be always unique and attractive.

  • Strengthen your customer relationships

 When customers engage with your posts or send you a message on social media you should not loose the opportunity to get to know your customers and start building a relationship with them.

Answer their questions and try to offer excellent customer service. Make your audience fall in love with you and build customer loyalty.

  • Create chatbots

 Another effective way to increase your audience engagement is to start using chatbots as a part of your customer support combining fun at the same time.

They don’t only save your time but also increase your customer base and provide greater customer satisfaction. Chatbots are engaging and informative chatbots and really helpful in monitoring customer’s behavior.

So, DARE to use them!

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  • Run Contests and Giveaways

The easiest way you can increase your audience engagement is to run contests and giveaways.

You will need to give an attractive prize to in order to make people to take certain actions such as visiting a landing page on your website, or leaving a comment, or resharing your post.

Useful Tools for boosting audience engagement

For achieving all these, One Team suggests you 3 very useful tools to help you boost engagement.

  1. CANVA

Canva is one of the best social media tools around. It allows you to create your own unique content for each social network based on the correct dimensions. The tool acts like a user-friendly version of Photoshop. https://www.canva.com/

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  1. RAFFLECOPTER

Rafflecopter is the world’s easiest way to run a giveaway. Select your prize, choose your entry methods, and start collecting entries. When your giveaway is over, select and announce your winners. https://www.rafflecopter.com/

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  1. SNIPLY

Sniply is a tool that simplifies content curation. The best thing about this tool is that a link back to your website will appear on the article page to drive more traffic back to your store.

Because you’re sharing other people’s content, you’ll be able to add more posts to your social media. This will help you grow your followers which will indirectly help grow your social media engagement. By posting regularly you’ll have a better chance of engaging your audience. http://snip.ly/

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No matter what techniques you use to encourage audience engagement, just remember that Engagement is what converts visitors into customers!

And if you have any questions you can always contact One Team’s experts!

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