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Here are 13 Great Tools for Market Research (Thank us later!)

Date Created: 19/02/2020

In-depth thorough market research is a key ingredient for your target audience construction and your handling of marketing business. By understanding clearly both who’s your main recipient and who you’re facing, you’ll for sure become much more effective in helping your perception on your brand’s right path. Today’s market research tools give you great opportunities. Exploring them is like driving a Lamborghini. With them, you can go much faster than before. 

Sometimes, brands don’t live up to their expectations just because they look for the wrong people or don’t address their targeted people correctly. A millennial has different experiences and a different approach towards life than a baby boomer. It’s almost like there’s a completely different culture and to some extent a different language between them. Think about it. You wouldn’t want to target Mexican youth by using the Japanese language, would you?

Now, having said all of that, there’s no reason to squeeze your mind and try to think of your market by taking notes outdoors and being a complete weirdo. Today there are more than enough digital tools which can easily help you in this whole process. 

Those tools are generally not rocket science. A person with the most elementary understanding of how the Internet works can do pretty well in using them effectively. 

So, here are 13 examples of some refined tools for doing a top-to-bottom, full-scale market research. Keep in mind that you shouldn’t just utilize one, but multiple of those simultaneously. 

1. Google Alerts

A notification service provided by Google, Google Alerts is like a cuckoo clock. As a user, you can set alerts for different kinds of things. Those can be information about your brand, your products, your customer activities, your competitors and so on.

A really good thing about it is that it’s free.

googlealerts

2. Think with Google: Marketer’s Almanac

Another one of Google’s platforms gives insight into what people buy and look for during different periods of the year (Christmas, Holidays, Saint Valentine’s, etc). As you probably already know, marketing differs depending on the specific time of year. 

So, if you know how to use this, it can give room for great performance.

3. SurveyMonkey

As its name suggests, this is a survey tool. One can conduct any type of survey in it, from quick polls to thorough, in-depth competitive analysis. It’s basically all-around and very user-friendly. 

Survey Monkey has a free version and three different paid versions depending on what features users want. 

4. Google Analytics

Yeah, you guessed it right. This also belongs to the famous search engine company which goes by the name of Google.

It’s probably one of the most well-known market research tools out there. Using Google Analytics is like hiring a perfect stalker for your business. It tells you everything you need to know about your audience’s digital activity. 

googleanalyics

5. Quora

Quora uses the most natural form of communication that could exist on the Internet. It works as a question-and-answer social platform where users can optimize and target their questions to other users. 

You can use it to track your audience, find out what they’re interested in and post your advertisements based on all the info you get.

quora

6. Flipboard

This is a tool that provides you with content that is relevant to whatever you’re interested in. What it does is collect stories from any existing place on Earth to bring it to users based on what they look for.

Even though many people out there use Flipboard for entertainment, its features can be proven useful for doing market research.

7. Claritas MyBestSegments

Although boring, demographics are key characteristics both for small and large businesses. As mentioned above, age and location are difference makers on how one should address a targeted audience.

Claritas MyBestSegments can serve as a monitoring tool as well. You can find out which segment of your targeted audience is reacting and performing best and ultimately put the main focus there.

8. Typeform

Typeform’s main purpose is to be a user’s guide for form creation about any sort of thing. It’s mostly used for landing pages, quizzes, product feedback, questionnaires, etc. 

If you put the right words into it, you can easily create good surveys for your market research. 

                                                

9. Survata

A tool similar to Typeform, Survata is also there to build your forms. 

Two additional features of it include providing users with reviews of their forms from the platform’s workforce, and also determining a target audience.  

10. Tableau

Data providers are truly in abundance. You may be wondering how and why it is just another analytics tool different or in a way better than others, right?

As said in their website, Tableau gives you the ability to harness the power of your data. It can turn simple numbers into insights. 

Think about it, you can avoid huge workload and confusion through simply using a website. That is something.

tableau

11. Feedly

If the rest of your research tools are your orchestra’s musical instruments, Feedly is your conductor.

Through it, you can make sure things are grouped in one place and as well as possible. You can skip spending time trying to remember things or looking for your important stuff. 

Having something like a spreadsheet is surely beneficial both for your work and, strangely enough, for your psychological condition in this whole process.

12. Ubersuggest

Ubersuggest has brought a lot of success for companies lately. It’s super effective for both content research and SEO. 

If you’re looking for data and content ideas, and at the same time you’re not willing to empty your pockets, this is the platform for you.

Its Owner, Neil Patel, has been recognized as a bestselling author and top influencer by the New York Times and The Wall Street Journal. Forbes has named him as one of the top 10 marketers today.

13. HubSpot Research

As the biggest inbound marketing and sales software product, HubSpot has its free research section. Its function may not be much different from other research tools, but it’s free of charge and very well refined. 

What it does is gather data and provide users with strategic findings to help businesses and people grow marketing-wise. Combining HubSpot Research with the rest of the platform’s capabilities can work as a complete guide for multiple solutions.

All of the above are globally recognized effective tools for conducting your research on so many different things. 

Remember, you should be using those as complementary pieces of a puzzle and not just choose one or two. By clearly understanding what you need within different stages of your work, you’ll be able to tell when and how each one of them is useful.

And by the way, if you’re looking for other ways of digging deep into customers, products, promotion, retention, advocacy, etc. you can check out One Team’s solutions and learn all about it. 

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