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6 effective ways to update your Corporate Internal Communications Strategy

Date Created: 8/01/2020

In making a company function better and forming effective communication strategies with stakeholders and the outside world, a lot is decided by the Corporate Internal Communications Strategy.

Despite differences between companies in their culture, size, type, area, number of the employees and other decisive factors, there are some fundamentals and patterns you can follow regardless to update or enhance your corporate internal communications methods.

One Team gives you 6 effective ways that help you update your corporate internal communications strategy.


1. Define your company’s culture

The most fundamental aspect of enhancing your internal communications is obviously, understanding where you’re coming from and where you’re planning to go. You can’t define any objectives or reach any goals unless you determine the culture of your company. Evaluate your company’s current situation and strategy by addressing some simple but important matters. Where does the company currently sit? Where do you want it to go eventually? How are you planning to reach your goals? Who are you planning to involve in the whole process?

By answering those questions you’re more likely to clarify to yourself and the rest of the employees your company’s plan.

Make necessary adjustments and set the appropriate norms that help employees interact and work together. Identify different cultural or psychographic characteristics and see how those could inhibit or enhance your company’s overall cultural characteristics.

People are more likely to function well and bring specific results when they have a common understanding or common beliefs that serve a bigger purpose. Be sure to group people in the best possible way.

marketing segmentation

2. Be consistent and systematic

Even though that different strategies and different campaigns are one-off and separate, you should find methods and systems that work for anything. The way you assign people to work and concretize guidelines should be functional regardless. People work better when they are used to do specific things. There shouldn’t be fundamental changes, adaptations, and adjustments every time a new campaign or strategy is about to start.

To enhance the effectiveness of those overall guidelines, you should give people in every section the chance to decide on what helps them and what doesn’t. It is necessary to not block people’s creativity by forcing methods based on your own single opinion on how things should work.

3. Upgrade your tools

Almost every day some new technological tool pops up on social media or the internet in general. Learn how you can utilize every opportunity and don’t let competitors become more advanced than you while you’re staying static.

You can use tools for both your internal communication and your relationship with stakeholders. Different tools give different opportunities and make our lives easier. It’s better to let internal interactions be a two-way form of communication, and without specific tools that aren’t so feasible.

Technology offers far better opportunities for internal communication, evaluation, and control of what comes in and goes out.

4. Define your stakeholders

Your interaction and effective collaboration with stakeholders is key when it comes to enhancing your internal corporate strategy. You should put enough attention in defining, picking and prioritizing your stakeholders. Make clear where you want to put the main focus and how you’ll function better internally in order to also help external interaction.

Identify your stakeholders, decide on the importance of each one’s role, and as a result, clarify what’s key for your company’s success.

Keep in mind that you’re actually only interacting with people, despite the fact that stakeholders include businesses as a whole apart from single individuals. Those individuals are more or less in a similar position as you. By putting yourself in the stakeholders’ shoes you’ll probably understand better how you’ll address them.

stakeholders communication

5. Measure progress

By upgrading your tools as mentioned above, you’ll be more capable of measuring your internal corporate communications’ progress. You need to know how to utilize and handle KPIs and metrics to evaluate every situation and assess how well all tasks and assignments are going at any time.

You need to understand what you’re assessing or evaluating to enhance the functionality of your current methods. Collect information that helps you better understand your company’s weak points and then take actions based on all that.

We live in a world in which digital tools are decisive and inevitable. They should determine positively the company’s overall performance and the level of its success.


6. Communicate top-down and bottom-up

It is really important to let employees express their ideas and opinions instead of just giving directions, instructions or orders. Determine each one’s role and help effective communication top-down and bottom-up.

Although tools are essential as mentioned above, you also need to engage in face to face communication whenever possible with all employees, regardless of position. Research shows that face to face communication is more functional than written communication and people are likely to miss the intended meaning of a message without body language.

Be clear and simple when communicating. Note that many times the one who decides how clear a message might be the receiver, not the sender. Let people know what the main points of a message are. Sometimes not clarifying what is central and what is complementary might confuse, and people could miss the important part of a message.

For more information feel free to contact One Team’s communication experts!


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