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Word of Mouth Advertising - Steps to Create Awareness

Date Created: 8/06/2021

Word of mouth creates an awareness campaign where information about your business travels from person to person, creating a worldwide wind of awareness. For a newly established business, word of mouth is often the best and most effective method of advertising.

Newspaper and classified ads can get very expensive and have lost much of their effectiveness with the popularity of the internet over the last decade. New business owners may not even consider radio or television advertising as a viable option. What's left for a home-based business or small startup to get the word out about their company?

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Here are some steps you can take to start a viral word of mouth campaign about your business:

Acquaintances: Reach out to your friends, family, and neighbors first, followed by reaching out to others you know in your community and beyond. At the beginning of your campaign, you can take a broad approach to spread your information; eventually, you can tailor your message to your target market.

Networking: Both online and offline, networking is the backbone of word of mouth marketing. You need a large network to build a database of potential customers. Find forums and other groups where your target audience "hangs out".

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Website: It's the age of the internet. Set up your website with good, focused keywords to get favorable results from the search engines. Also, keep your website user-friendly, with easy navigation and complete, up-to-date information on everything about your business.

Freebies: Everyone loves to get something for free. Create a free report or eBook that relates to your idea or product, and give it away to potential customers with a request that they share the article with their friends and family as well.

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Mailings: You can use emails or postcards or brochures about your business to let your acquaintances know before you call them.

Word of mouth has proven to be effective for any business. There are simple, affordable methods to start a viral marketing campaign that will spread like wildfire. By implementing some or all of the ideas above, you can create a world of publicity for your business.

For more information about Advertising, feel free to contact the experts at OneTeam.

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